With the increasing competition in the field of smartwatches, the specifications offered by different companies are getting enhanced and updated. Recently, Google bought Fitbit for a whopping $2.1 billion. Fitbit was already one of the most popular and the best in its field.
Fitbit proves to be a great compliment to the WearOS. Since its initial release two years ago, it has gained considerable popularity due to its successive launches the Versa, the Versa Lite, and the Versa 2, which have shown tremendous growth. Even after numerous successful releases, it could not match the level the same as that of an Apple Watch. This problem can now be easily solved after its collaboration with Google.
Google and Fitbit- the two companies will bring together the very best of software, hardware, and AI. As promised by Fitbit, there would be accelerated innovation in the category dedicated to wearables, and everyone would get easy access to health and fitness.
Fitbit’s significant advantage is its collection of data. Its data helps in the improvement of its metrics. Fitbit pledges to not sell your data for any kind of advertisements. Fitbit made it to the pinnacle because of the privacy and security it offers to its users.
Fitbit users consider data privacy to be of paramount importance. Pressure and criticism have already been faced by Google in the last few years because of its laissez-faire policy towards privacy and its proper implementation, especially in the case of Google accounts.
It might seem queer at first to accept Google as one of the leading providers of health care, but the game has already been played by the tech giants. Google- a multi-trillion or zillion-dollar industry is already on the verge of a meaningful change, and the tracks have already been laid by the tech giants.
Data is the key source for the healthcare industry and all the major companies like Amazon, Apple and now Google is based on that. Even after the promise made by Google for the privacy of data, it could still use the data for ventures not related to Fitbit. Massive tonnes of data will be available, and it can be used for multiple purposes such as health studies, drug trials, cost companies, behavioural research, and there is a never-ending list to go on. And Google will not be able to do all these without its collaboration with a significant fitness company like Fitbit. Fitbit’s data is the most robust and reliable in the field of smartwatches.
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